Logo design process · 11 of 20
How the Yum Yard logo was made
Food court, Infopark Kochi
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A food court at Infopark, Kochi, for a lunch crowd in a hurry. It needed to be loud, friendly and easy to spot.
AppetiteFreshPlay
04The concept
Orange+Green+Bounce=Yum Yard
Bold colour and playful type: orange for appetite, green for freshness. The stacked, bouncy wordmark sits well on bags, boxes, trays and menus.
Where it ends upThe final Yum Yard logo
05Colour palette
Chilli#C85236
Curry leaf#456C51
Cream#DBC2C0
Tamarind#733733
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.