How the Trekking Miles logo was made

01The brief

A travel company for treks, staycations, festivals and food tours. The mark had to work as a trail patch, a cap and a social post.

04The concept

The badge reads like a patch you would sew on a backpack: a hiker climbing toward the sun, mountains and birds behind, and bands of colour from sky to sunrise. The bold lowercase wordmark stays friendly and easy to read at small sizes.

Where it ends upThe final Trekking Miles logo