Logo design process · 18 of 20
How the Tarang logo was made
Inter-company arts festival for techies, Progressive Techies
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
Tarang is the arts festival where techies from every company in Infopark take the stage. For the fourth season it needed a mark that felt Malayali, festive and a little playful.
04The concept
The identity is built on the Malayalam letter ത, a letter with infinite expressions. Its loops are repeated around a centre until they bloom into a flower, a festival mark that still reads as a letter. Pink on deep purple, beside a rounded lowercase wordmark.
05Colour palette
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.