Logo design process · 06 of 20
How the Nimeyah logo was made
Women's boutique, Kannur
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A women's boutique in Kannur that blends traditional Kerala attire with modern design. The identity had to sit on tags, cards and garment labels.
TraditionModernWeave
04The concept
N+Weave+Pleat=Nimeyah
Diagonal bands fold into an N, like pleats or the weave of handloom cloth. Muted gold on deep green nods to kasavu without copying it, and the rounded lowercase wordmark keeps it soft and approachable.
Where it ends upThe final Nimeyah logo
05Colour palette
Emerald#093D3E
Sand gold#C29C7D
Taupe#807666
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.