Logo design process · 19 of 20
How the Mawazo logo was made
Kerala's youth startup festival, DYFI Kerala
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A two-day startup festival in Thiruvananthapuram for young founders. The name had to carry the energy of an idea that is just switching on.
04The concept
Mawazo means ideas. The wordmark puts a light bulb inside the O, the moment an idea switches on, with the year set upright beside it and the line Where ideas find their value. Bold navy on bright yellow, with pink and lime shapes for a young, loud festival.
05Colour palette
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.