Logo design process · 12 of 20
How the Kibbutz logo was made
A community of scholars
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A community of scholars. The identity had to feel young and confident, not like a dusty institution.
ScholarsCommunityBold
04The concept
K+Quarter circles+Together=Kibbutz
The K is built from simple quarter-circle shapes that meet in the middle, parts coming together as one. Black on bright lime keeps it bold, and the rounded wordmark keeps it friendly.
Where it ends upThe final Kibbutz logo
05Colour palette
Lime#F0FF65
Black#000000
Olive#8E9A42
Moss#5B5E36
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.