Logo design process · 01 of 20

How the Keraleeyam logo was made

Samatha Australia's Kerala Piravi celebration, Melbourne

From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.

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Logo: Keraleeyam
For: Samatha Australia's Kerala Piravi celebration, Melbourne
Built from: Palm frond + Opera House sails + Backwater
Designer: Sikhin S Panoor

01The brief

Samatha Australia's celebration of the 70th Kerala Piravi at Bunjil Place, Melbourne, on 1 November 2026. One identity had to bring Kerala and Australia together and still feel like home to Malayalis far from it, across posters, a website, tickets and the stage.

KeralaAustraliaTogether

Backwaters, palm fronds, Melbourne lights and festival yellowAI study

Pencil studies of the frond, the sails and the waves in one circleAI study

04The concept

Palm frond+Opera House sails+Backwater=Keraleeyam

The emblem holds both places inside one circle: a coconut palm frond for Kerala, the sails of the Sydney Opera House for Australia, and the backwater waves beneath them. The Malayalam wordmark sits first, set in Gayathri, with a hairline rule that breaks around the long tail of the letter and the tagline Celebrating cultures that unite us. Two colours carry it, Kerala Green and Australia Yellow, and the frond and the waves become the two patterns of the system.