Logo design process · 20 of 20
How the Hello 2 AI logo was made
AI readiness campaign for school students, Kerala
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A campaign that takes AI into school classrooms across Kerala, with mentors and students learning side by side. It needed to feel friendly and safe, not technical.
04The concept
Two figures stand side by side and form an H that is also a roof, a home for learning together, with a small sparkle for the spark of AI. The 2 in the name reads as 'to' and is set in purple, and the campaign runs on a warm purple to orange gradient.
05Colour palette
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.