Logo design process · 02 of 20
How the Buyex Forex logo was made
Foreign exchange brand
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A foreign exchange brand that people trust with their money, that feels quick and modern, and that works as well as an app icon as it does on a counter sign.
04The concept
The B is built from two forward chevrons, one tucked inside the other, so the letter reads as money moving from one currency to the next. A deep navy to bright cyan gradient carries it from trust to speed, and the stacked Buyex Forex wordmark sits beside it in a clean geometric sans. On its own, the mark crops neatly into a square app icon.
05Colour palette
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.