Logo design process · 05 of 20
How the Berry Burst Café logo was made
Resto café
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
A resto café that should feel fresh, fun and a little sweet, from the cup in your hand to the sign on the wall.
FreshPlayfulBerry
04The concept
Script+Berry+Leaf=Berry Burst Café
The name is set in a bouncy hand-drawn script, with a berry and a leaf hanging off the y like fruit on a stem. Purple carries the berries, a touch of green keeps it fresh, and the small spaced .CAFE steadies the playful script.
Where it ends upThe final Berry Burst Café logo
05Colour palette
Berry#6D20F8
Lavender#956BD5
Lilac#D5AEF1
Leaf#579201
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.