Logo design process · 13 of 20
How the Arch Lab logo was made
Architecture studio
From the brief and a moodboard, through pencil sketches and the idea behind the mark, to colour and the logo out in the world.
01The brief
An architecture studio with a simple belief: life is architecture. The mark had to feel built, not drawn.
StructureSpaceLife
04The concept
A+Arch+Plane=Arch Lab
The A rises as an arch from a single folded plane, part roof and part open page. Warm amber on deep indigo, with a sturdy slab-serif name that feels as solid as the buildings.
Where it ends upThe final Arch Lab logo
05Colour palette
Indigo#34256B
Amber#F5B00F
Brass#C19542
Clay#765242
06In the world
Images marked AI study were made with ChatGPT from the real final logo to show the idea in use. Everything else is the real work.